This past Monday, msnbc (finally) launched its HDTV station and along with an extra three inches of space on either side of the screen, updated graphics, which feel much lighter and have a cleaner look to them. Aside from the finer details and subtleties, take notice where the title of each show and the station identification are now located.
The logo created from their redesigned website campaign in 2007—"A Fuller Spectrum of News"—now serves as the face of the entire msnbc brand. I dare not post their previous call letters for comparison (you may venture into that realm yourself...fellow designers will know why), but this one is much simpler—in as much as it is just the implementation of lowercase letters—which drastically change the voice and posture of the network. It now elicits a conversation from the viewer, as opposed to being talked, or perhaps even yelled at by bold, all caps. Overall, it is quite refreshing and makes for a more enjoyable viewing experience—at least from an aesthete's point of view. ☕
msnbc.com
A FULLER SPECTRUM OF NEWS
NewscastStudio: "Updated: MSNBC goes HD with new look"
Brand New: "Color me Pretty"
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